This confection is a specific flavor variation of a shredded bubble gum product, known for its loose-leaf form designed to resemble chewing tobacco. The green-colored candy aims to replicate the tart and slightly acidic flavor profile associated with unripe apples. Its packaging often features a pouch design reminiscent of traditional tobacco products, contributing to its novelty appeal. For instance, a child might purchase this instead of traditional bubble gum, drawn to its unique presentation and flavor.
The appeal stems from its novelty and the playful imitation of adult habits. The sour flavor provides a distinct sensory experience, differentiating it from standard sweet bubble gum. Its popularity reflects a broader trend of novelty candies targeting younger demographics. Originally introduced to mimic the habit of chewing tobacco among baseball players, the product has achieved widespread recognition beyond its initial target audience, becoming a staple in convenience stores and candy aisles.