The term denotes a visual asset sized and formatted specifically for use as the primary banner image on a Facebook profile or page during the Christmas holiday season. This image typically incorporates seasonal elements such as Christmas trees, ornaments, snow, or festive greetings, designed to visually communicate a celebration of Christmas to visitors of the profile or page. An example would be a family photo in front of a decorated tree, cropped to fit the Facebook cover photo dimensions and adorned with text like “Merry Christmas from the Smiths!”
Utilizing a festive banner image offers several benefits, including enhancing the aesthetic appeal of a profile or page and communicating seasonal cheer to its audience. Historically, personalizing profiles with holiday-themed visuals has been a common practice across various social media platforms. For businesses, it serves as a soft marketing tactic to connect with customers on an emotional level and reinforce brand identity during a key consumer season. It also allows individuals to express their personal values and holiday spirit to their network.