In the context of Facebook comments, the term “bump” refers to the act of posting a comment, often simply the word “bump” itself, with the intention of moving a post higher in the comment feed or back to the top of a group or page feed. This action aims to increase the visibility of the original post to a wider audience who may have missed it initially. For example, if a user posts a question in a Facebook group and it receives no responses, they might add a comment saying “bump” to bring it to the attention of more members.
This practice is employed to counteract the effects of Facebook’s algorithms, which determine the order in which content is displayed. In situations where engagement is low or the post is older, using this technique can increase the likelihood of attracting responses, generating discussion, or reaching a larger audience. While not an official feature of Facebook, this behavior represents a user-driven method for improving content discoverability within the platform’s social dynamics. The effectiveness of this strategy can vary depending on group rules, algorithm changes, and the overall activity level within the community.