On Facebook, the act of “bumping” refers to posting a comment on a thread, typically in a group or on a post, with the specific intention of moving it to the top of the feed. This action increases the visibility of the original post. For instance, if a user posts a question in a Facebook group and wants to ensure it’s seen by more members, they might write “Bump” as a comment, thereby making the post more prominent.
This practice can be beneficial for ensuring important information isn’t lost in a rapidly updating feed. In Facebook groups dedicated to buying or selling items, for example, it helps keep a listing at the forefront for potential buyers. Historically, the concept of “bumping” originated in online forums and message boards, where posts were displayed chronologically, and pushing a thread to the top was a way to revive discussion or maintain visibility.