The feature allows individuals to curate a collection of publicly shared moments or posts, pinning them to the top of their profiles for increased visibility. This creates a readily accessible snapshot of chosen content, readily available for profile visitors. For example, a user might choose to highlight a professional achievement, a significant life event, or a cause they actively support.
This curated display provides a means of strategically shaping one’s online presence. Its importance lies in offering a concentrated view of desired information, saving viewers time and directing attention to key aspects of the profile owner’s identity or interests. Historically, social media profiles often presented a chronological stream of content, potentially burying crucial or representative information. The introduction of this tool allows for proactive control over profile presentation.