A specific category of applications offered through the Apple ecosystem involves customizable software products. These applications are developed by one entity but rebranded and sold by another. A business, for example, might contract a developer to create an application tailored to its specific needs, but released under the business’s brand and identity.
The utility of such customizable applications lies in their ability to quickly establish a presence in the app marketplace. This approach allows businesses to focus on their core competencies without the need to invest heavily in in-house software development. Historically, this model has been effective for companies seeking to expand their service offerings without incurring the significant costs and timelines associated with independent development efforts.
